You have a business to run. Tella helps with the content: ads, social posts, emails, and articles that look and sound like you. Share your website and brand materials, then create without explaining your business all over again.
See how it works for the kind of content your business needs.
YOUR NEXT CAMPAIGN
One product, a few ways to share it. Try a visual, a social post, or a launch email for Forma Studio.
Select a preset, then show its example. This is a walkthrough, not live generation.
Thoughtful furniture.
For the everyday moments.
Take a look around. These interactive examples use a sample brand.
For businesses that need good content without a bigger workload.
Sound familiar?
There’s a product to launch, a promotion to run, or a service people should know about. First you need the post. Then the image. Then the email. Somehow, telling people about the work becomes another job.
AI can help you make something. Getting it to sound like you and look right for your business takes more work. That’s the part Tella is built to help with, so your next campaign doesn’t keep getting pushed to next week.
Why I’m building this for businesses like yours
Products
The products you’ve put real work into. Their details and photos are the start of your next campaign.
Start with your business
Share your website, product photos, and a few pieces you’ve written. Tella uses them to learn what you sell, how you look, and how you talk to customers. That carries into the next thing you create.
Your Brand Brain
The way you look
The way you sound
What you can make
Create the ad, write the announcement, and put together the email. Tella uses the same products, brand style, and voice across them, so they feel like they came from the same team.
Thoughtful furniture.
For the everyday moments.
Less noise. More doing.
FORMA / JOURNALNotes on everyday living
Make room for
what matters.
A few thoughts on creating a space that feels like your own.
Use your product photos and brand style to create finished ads. Make a few variations for your next launch or offer.
Sample brands and content, shown to help you picture your own.
The difference
The image is doing too much. The writing could be for anyone. Your brand should change the result, not just the logo in the corner.
Drag to compare
Illustrative examples, not recorded outputs from ChatGPT or Tella.
Ads and product creatives
A face cream ad. A weekend offer. A poster for your next event. Bring the product, the message, and a reference you like. Tella puts the image, layout, and copy together around your brand.
Keep a direction you like and use it for the next creative, too.
Your product
The shape, the material, the little details you put thought into. Your product photo gives the creative a real starting point.
Writing in your voice
“Friendly and professional” could describe almost any business. Your writing is more specific than that. Tella’s own voice-matching system learns from the way you actually write, so the draft starts closer to something you’d say.
Relay
Release announcement
Official brand · Writing pattern
Lead with the update. Use plain language. Give a clear next step.
Product update
Scheduled reports now support weekly delivery. Choose a day, set the recipients, and review the next send from Reports.
Set up the schedule once so your team gets the report on the day they need it. You can check the next send before it goes out.
Brand voice. Full draft. 50 words. Product facts unchanged.
Sample content. No live generation.
Create, review, and schedule
Keep the copy, visuals, feedback, and publishing plan in the same place. Your team can see what needs an edit and what’s approved, without asking which file is the final one.
MON
07
September collection
Instagram · Product launch
WED
09
A note from the studio
Newsletter · Official Brand
FRI
11
The story behind the shape
LinkedIn · Founder voice
Autopilot
Tell Tella what you need each week: social posts, a newsletter, or an update about what you’ve shipped. It uses the latest information from your business to prepare drafts. You review them before they go out.
The weekly founder update
Pulse · Example workspace
Read the selected sources
Send to the review queue
Review requiredDrafts wait for your team’s approval.
Your standing brief
MON · 09:00Every Monday, turn the past week’s customer interviews and release notes into 3 LinkedIn posts in Alex’s voice. Send them to my review queue.
Inside the example sources
Customer interviews
Teams lose the reasoning behind a task when it moves from a conversation into their project tool. Reviewers often have to ask for the original brief.
Release notes
Review requests now include the original brief, previous feedback, and the latest draft together.
3 LinkedIn posts · Review required
Try a weekly brief for our sample business, Pulse. This preview doesn’t connect accounts, schedule, or publish anything.
Already use another AI assistant for part of your work? We’re building a way to bring your Tella brand profile with you, so it can use the same product details and writing voice.
These connections aren’t available yet. This preview shows the experience we’re working toward.
In your preferred AI assistant
Write a short introduction to Forma’s new lounge chair for our newsletter. Use our brand voice.
Your product details and writing voice would come with you. No pasted brand brief.
Getting started
Share your website, product photos, and writing samples. Check what Tella learns and fill in anything it needs to know.
An ad for your new product, a post about your latest update, or an email for a weekend offer. Tell Tella what you want to say.
Review the copy and visuals together. Make your changes, then download the work or plan when it should go out.
Before you book
What you can make, what you need to bring, and how much of the work stays with you.
Tella creates marketing content for your business: ads, social posts, emails, newsletters, and articles. It uses your products, visual style, and writing voice, so you’re not starting with a blank page or a new brand explanation every time.
If you sell products, offer a service, or run a software business, there’s a good chance you need this kind of content. A store might need product ads and sale emails. A startup might need launch posts and articles. We can walk through your use case in a demo.
You need to know your business and what you want to say. Bring your product photos, brand materials, and an idea for the content. Tella helps with the writing and visual work. You can change the result before using it.
Yes. Add your product photos, colours, logos, and references. Tella uses them to guide the creative. For writing, our voice-matching system learns from your own examples. You can keep separate voices for the business and the founder.
AI can already write a post or generate an image. Tella handles more of the work around that: keeping your brand consistent, organising drafts, collecting feedback, and preparing recurring content. The writing and visuals live with your business, instead of being scattered across chats and files.
Your website is a good start. Add product details, photos, and a few examples of your writing. You don’t need a finished brand guide. You can review what Tella learns and add more as you go.
Yes. Edit the copy, try another visual, and get feedback from your team. Content needs approval before publishing by default, including drafts prepared by Autopilot. You should still check product details and claims before sharing them.
Yes. Your team can create, review, and approve work together. Tella helps with the drafts and variations; your people still decide what the business should say and what’s ready to publish.
We’re starting with demos. We’ll show you the product, talk through what you want to create, and explain pricing and access before you decide. You can explore the examples on this page without an account.
A note from the founder
I’m an engineer, and I’ve spent years building and launching products. Getting them built was never the hardest part. Getting people to see them, understand them, and keep hearing about them was.
And this isn’t just a software founder problem. If you run a shop, sell a service, or lead a small team, you’re expected to do the work and somehow find time to market it too. Write the posts. Design the promotion. Get the newsletter out.
That’s who I’m building Tella for. I want you to have help that knows what you sell, makes your products look good, and writes the way you would. Not another tool that leaves you with a draft you have to redo.
You’ve already put so much into the business. I want to make getting it in front of people less of a job.
Benaiah, founder of Tella
